
Business owners also use social media sites for promotional and marketing purposes. Many non-profits also use sites such to provide “friends” and “fans” to keep up-to-date on announcements and current happenings. Social media sites serve as a free public relations tool for businesses and non-profits to reach target markets and population segments. Another great marketing feature of Facebook for example, allows users to create and publish advertisements. Customized ads attract thousands of potential customers for stagnate businesses or generous donors for non-profits.