Wednesday

Here are five tips that can help you use Facebook effectively as a business tool:

1. Narrow your market by researching each of Facebook's demographics. This will help you target the right audience.

2. Learn to use tools and applications on Facebook that can help you market your business, such as Facebook Video and business cards.

3. Include detailed information about your business in your profile.

4. Use Facebook as a place to educate. Some people may be interested in your business but may not know much about it.

5. Find people you already know. This is the quickest way to build your network and develop potential clients.

Sources: Gail Sideman, Publiside; Walter Schwabe, FusedLogic Inc.; Jeff Larche, EC-Connection